Thursday, 24 February 2011

Brighter Living: Empathy


Make Time To Connect
What makes Bollywood film a raging success when screen in in Russia? 
Why do we weep when we listen to an Italian Opera?
Because our feelings are a shared universal code - uniting us across cultures and languages.

At Godrej, we like to Feel for our customers. Know their thoughts. Understand how a product is part of their world. 
Hair Color Dye might help a prematurely greying man get a hot date. The temperature control panel on an AC could rescue a marriage. A safe doesn't simply store valuables; it also secures what is invaluable - like your son's first crayon drawing; And the little green glass bangle your mother gave you on your 14th birthday. 
When we speak to our customers, we try to read between the lines. 
Get into their shoes. And think from their heart. 
At Godrej, we're delighted to tell our customers that we keep our ears peeled. We want to keep listening to our customers and create small and big hooks that make them love us.

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